JTA JTA Enterprise & SolutionsMarket entry · Partnerships · Delivery
Technology expansion partner for Africa

We take proven technology into African markets, and make it work on the ground.

With a presence in the UK, Nigeria, Kenya and the US, JTA helps health and financial technology companies enter and grow across Africa. We build the market entry plan, open doors with government, payers and banks, and manage delivery until the work runs on its own.

Start a conversation See our work
Where we are
United KingdomEurope
NigeriaWest Africa
KenyaEast Africa
United StatesNorth America
What we do

One partner from first meeting to working contract.

Most expansion stalls between the strategy deck and the signed agreement. We work in that gap: we plan, we get the meetings, and we stay through delivery.

01

Market entry strategy

Which market first, who pays, and what it takes to get there. A plan built on how buyers and regulators actually decide.

02

Government and payer partnerships

Engagement with ministries, health agencies, insurers and funders, from first introduction to pilot and long-term contract.

03

Bank and commercial partnerships

Introductions and deal support with banks, settlement partners, pharmacy chains and distributors.

04

Technology project management

In-market delivery of pilots, integrations and launches, with clear reporting back to your leadership team.

Case studies

How we have helped companies grow

A selection of recent work. Client details are kept confidential.

1 / 3
Digital health

Taking an AI clinical decision support tool into Nigeria

Nigeria, with wider Africa to follow
The challenge

A health technology company with a proven triage tool needed a route into Nigeria’s public and private health systems, and a way to pay for it that did not depend on donors.

What we did
  • Built a Nigeria-first market entry plan covering public and private channels
  • Opened talks with federal and state primary health care agencies on pilots
  • Designed payment models with social health insurers and private HMOs
  • Brought in pharmacy chains, funders and implementation partners
The result

Pilot discussions under way with government health agencies, and a payer-funded model in place to sustain the service after launch.

Payments infrastructure

Expanding a cross-border payments platform into new markets

South Africa, Kenya, Angola
The challenge

A pan-African payments company needed banking and settlement partners in each new market before it could move money there.

What we did
  • Mapped the banks and settlement partners in each target market
  • Led outreach and partnership proposals to commercial banks
  • Managed the technology project for integrations and launch
  • Coordinated the regulatory and corporate groundwork for entry
The result

Bank partnership discussions opened across Southern and East Africa, with a clear launch plan for each market.

Fintech · Embedded credit

Launching credit for online marketplace sellers

Nigeria
The challenge

A fintech wanted to give small sellers on online marketplaces working capital, repaid automatically from their future sales.

What we did
  • Shaped the credit product and how repayments are taken from sales
  • Pitched the product to leading e-commerce and delivery marketplaces
  • Built a bank partnership proposal backed by portfolio modelling
  • Produced sales and partner materials for merchants and marketplaces
The result

A market-ready credit product, with a licensed lender in place and partnership talks opened with marketplaces and a commercial bank.

Clients

Companies we currently support

  • ThinkMD
  • Miden
  • OpenSylo
  • Agrandar
  • MALIMBE
  • Docu2Data
How we work

Four stages, one accountable team.

  1. 1

    Map the market

    We identify the buyers, payers, regulators and partners that matter, and where your product fits.

  2. 2

    Open the right doors

    We take you to the decision-makers and shape proposals they can approve.

  3. 3

    Deliver on the ground

    We manage pilots, integrations and partners so commitments turn into results.

  4. 4

    Build to last

    We put payment and partnership models in place so the work continues after launch.

Panel discussion at the Supply Chain Leaders Forum with JTA on stage JTA on a site visit to a produce packhouse, beside the washing and sorting line
Markets

Where we can support your expansion

We have hands-on expertise in these seven markets: the regulators, the buyers and the partners you need to launch and grow.

Sectors

Where we add the most value

We work best with companies whose product is already proven and who need a partner who knows how decisions get made in African markets.

Digital healthClinical decision support, primary care, supply chain
Payments and fintechCross-border payments, FX settlement, embedded credit
AgritechCold chain, farmer data, market access
Public sectorFederal and state partnerships, donor-funded programmes
Contact

Planning to enter or grow in Africa?

Tell us about your product and the markets you are looking at. We will reply within two working days.

info@jtaenterprise.com
Nigeria15a Ajanaku Street
Opebi, Lagos
United Kingdom13 Wren Crescent
Sheffield S2 5DR